With Fortify, my focus shifted from how to communicate sustainable agriculture, to evoking the horror of contemporary food production practices, centering on the fortification of flour. In the 19th and 20th centuries innovations in milling and the isolation of fast acting yeast [S. cervisieae] made cheap, white bread widely available. This led to widespread malnutrition resulting in a high rate of 'western diseases' including: diabetes; asthma; heart disease; obesity; cancer; and gout, among others. Previously, the whole grain had been milled in one, providing a nutritionally rounded 'whole' flour. Scientists countered the deficiencies of white flour by fortifying it; a legally required process of enriching nutritionally deficient white flour with vitamins to negate the widespread disease it caused.
The themes of Fortify centre on the sterility and purity, both key features of contemporary industrial baking practices and, to a larger extent, of food production. I looked for cinematic inspiration in food oriented cult classics such as Peter Greenaway's The Cook, the Thief, His Wife & Her Lover , Richard Fleischer's Soylent Green , as well as more contemporary films like the Wachowski's Cloud Atlas . I filmed a dramatised version of the fortification of bread using inspiration drawn from the aforementioned films.